Afterform
Afterform Festival — Concept
An experimental festival identity pairing electric blue typography with fluid chrome forms.
Afterform is a fictional arts festival identity built around the meeting of sound, space and movement.
Tall typography creates a strong rhythm while sculptural chrome forms interrupt the grid. Electric blue unifies the posters into an instantly recognisable campaign.
This concept study explores a visual language for cultural events through static campaign imagery and typographic composition.
