Velune
Velune — Concept
A fragrance identity exploring the contrast between warm amber, tactile paper and sculptural form.
Velune is a self-initiated fragrance concept exploring how an identity can evoke atmosphere before the bottle is opened.
A spaced serif wordmark, textured ivory packaging and a brushed bronze cap balance precision with warmth. The amber glass and stone setting extend the same visual language into the art direction.
The project is a fictional portfolio study, created to demonstrate a cohesive approach to identity, packaging and image-making.
